
What is DQ Shift
Events
The Next Shift: What Forward-Thinking Businesses Are Doing Right Now
Dubai Media City – Building 5
AI is moving fast but not everything that's loud is worth betting on. Drawing on the latest trends and insights from across the global innovation landscape, this panel brings together companies who are actively building with AI to separate the hype from what's actually useful, share where they see the real opportunity heading, and have an honest conversation about what companies need to decide now. Practical, peer-to-peer, and grounded in what's real.
Speakers:
- Mohit Lodha, Founder & CEO - Takumi AI
- Ozge Onur Aboughali, Vice President, Marketing - Stake
- Darius LaBelle, Managing Director – Middle East, November Five
Moderated by:
Gareth van Zyl, Group Editor – Gulf Business

The Future of Health & Wellness: What's Coming and What It Means for Your Business
Dubai Science Park
Health and wellness industry is moving fast, but not everything moving fast is worth following.
This keynote separates the fads from the trends that are genuinely reshaping the sector, drawing on the latest global insights and data to look ahead at what's coming in the next 3–5 years. From personalised and preventive health, to wellness embedding itself into everyday commerce, to technology making health data accessible at a consumer level this is a practical, forward-looking session for professionals who want to understand where the sector is heading, what the numbers are telling us, and where the real opportunity lies.
Speakers:
Dr Craig Cook, CEO - The Brain & Performance Centre, A DP World Company
The Smart Sales Asset Lab: Build Your Next Pitch Deck With Claude
Dubai Media City
In this hands-on masterclass, you will move from manual processes to creating a high-value business asset. Using Claude, you will work step-by-step to design, write, and structure a custom, ready-to-use pitch deck during the session. Whether you need to refine an existing deck or build a new one from scratch, you will map it out live alongside your peers.
Speakers to be confirmed soon. Stay tuned!
The Language of Innovation: Communicating Scientific Products with Clarity and Confidence
Dubai Science Park
Building a ground-breaking scientific product is only half the battle; the real challenge is explaining it to clients who don’t share your technical background. This hands-on masterclass strips away heavy jargon and teaches you how to translate deep science into a clear, compelling commercial story. You will learn how to build an unforgettable elevator pitch, structure a clear value proposition, and turn complex data into a powerful business asset, without losing your scientific integrity.
Key Takeaways:
- Distil complex scientific and technical concepts into clear, audience-centric messaging.
- Build compelling value propositions that resonate with customers and stakeholders.
- Position their products and innovations for greater market understanding and adoption.
Speakers to be confirmed soon. Stay tuned!
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